Frequently Asked Questions | Signal & Structure AI

Question 1

What is a Signal Score?

Accepted Answer

A Signal Score is your full AI visibility and accuracy report. We test your business across major AI platforms and deliver a detailed breakdown of what they know, what they get wrong, and what they cannot find. It includes a 30-minute walkthrough of your results so you understand exactly where you stand and what it means. The score is a 0 to 100 measurement across the leading AI platforms (including ChatGPT, Claude, and Gemini) and 6 categories: Schema and Structure, Google Business Profile, NAP Consistency, Content for AI, AI Presence, and Technical Infrastructure. Most businesses score below 40 before optimization.

Question 2

How much does Signal & Structure AI cost?

Accepted Answer

Signal & Structure AI offers three core packages. The AI Business Profile starts at $750 and organizes your information for AI. The AI Knowledge System starts at $3,000 and builds a complete structured knowledge base. AI Presence Management starts at $1,500 per month with a 3-month minimum for ongoing monitoring and updates. Add-on services range from $500 to $2,000.

Question 3

What is AI discoverability?

Accepted Answer

AI discoverability is how easily AI platforms like ChatGPT, Claude, and Gemini can find, understand, and accurately recommend your business. When someone asks AI for a recommendation in your industry, AI discoverability determines whether your business appears in the answer and whether the information is correct.

Question 4

What is schema markup?

Accepted Answer

Schema markup is invisible code added to your website that labels your business information in a way AI and search engines can understand. It tells AI systems which text is your business name, which is your address, which describes a service, and what the price is. Without schema, AI has to guess what your content means. With it, AI can read your information accurately.

Question 5

How long does it take to see results?

Accepted Answer

Most clients see measurable improvement within 30 to 60 days after implementation. Schema markup and Google Business Profile changes can be picked up by AI within weeks. Content and directory submissions typically take 30 to 90 days to fully propagate across all platforms. We measure progress with before-and-after Signal Score comparisons.

Question 6

Do you work with businesses outside of Durham, NC?

Accepted Answer

Yes. Signal & Structure AI is based in Durham, North Carolina, but we serve businesses nationwide. All of our work is done remotely, and our services apply to any business that wants to be accurately represented by AI platforms regardless of location.

Question 7

What is the difference between AI discoverability and SEO?

Accepted Answer

Traditional SEO optimizes your website for Google keyword rankings. AI discoverability optimizes your entire digital presence for AI platforms that answer questions directly. Google matches keywords to web pages. AI platforms like ChatGPT try to understand your entire business and recommend you in conversation. The strategies overlap in some areas like schema markup, but AI discoverability requires structured knowledge systems, consistent business information across platforms, and direct AI platform integration.

Question 8

What AI platforms do you test?

Accepted Answer

We test across the leading AI platforms including ChatGPT by OpenAI, Claude by Anthropic, and Google Gemini. These platforms represent the majority of AI-driven search and recommendation traffic. Each platform accesses and processes business information differently, which is why testing across multiple platforms is important. We regularly add new platforms as the AI landscape evolves.

Question 9

What happens after my Signal Score improves?

Accepted Answer

After reaching your target Signal Score, you have two options. You can continue with AI Presence Management for ongoing monitoring and updates as your business and AI platforms change. Or you can maintain things independently using the documentation and guides we provide. We build toward your independence, not your dependency. Either path is a success.

Everything you need to know about AI discoverability and how Signal & Structure AI helps your business get found.

Frequently asked questions.

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