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White Paper
The
Invisible
Business
Why your business exists in the real world but not in AI
By Lenise Kenney
Signal & Structure AI · May 2026
The Invisible Business
A preliminary research white paper introducing the Signal Strength framework and the six dimensions of AI visibility. Twenty small businesses across four industries and four U.S. cities, tested against ChatGPT, Claude, and Gemini.
Inside: what 20 small businesses revealed about AI visibility, the five causes of AI invisibility, the hallucination problem, and a framework for measuring where you stand. Written for business owners and leaders, not developers.
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